Questing with Questlove
Partnering with Pandora to announce Questlove’s exclusive radio show, Questlove Supreme, I created a new game-ified content format that built on the classic BuzzFeed quiz. “Take A Quest With Questlove” used custom illustration and a complex system of questions and answers to create a “quest” that featured some of Questlove’s favorite restaurants and songs in four of his favorite cities. This was an ambitious undertaking that required me to write over 60 different question and answer trees, script and storyboard every scenario, provide art direction on just as many assets, and constant collaboration with our ad product development team to ensure the wireframes were working properly.
Unfortunately, the custom game we built no longer functions on BuzzFeed dot com, but here’s some other content I wrote for this campaign:
